Your website was made so that people can see it. But you need more than good web design to sell things online, show off your collection, or start a blog. Even though you can sell your brand offline, search engine optimisation (SEO) is one of the best (and most cost-effective) ways to bring new people to your site.
What does SEO mean?
SEO is making a website better to fight for a spot on the organic results pages of search engines. SEO is one of the most effective ways to get people to visit your site, whether you want to sell goods online, book clients, or build brand loyalty and awareness.
Why is it important to use SEO when making a website?
We all want people to find the answer to their questions when they “Google It.” SEO gets people to visit your site, and good design keeps them there. SEO and website design work together to make a lasting impact on visitors, no matter how big or small your brand is.
Paying attention to your site’s SEO as you build it will help you in the long run in the following ways:
- Brings more people to your page.
- It makes your site work better.
- Uses methods that are in line with best UX practices
- Boost company recognition and authority.
Balance these factors in your Web design to ensure your site is built for search engines.
- URL Structure:
Make sure to make URLs with page IDs. Changing your URLs to words will not only help with SEO, but it will also help your users understand what the page is about. If your website is made with WordPress, go to Settings > Permalinks > and add /%postname%/ as a Custom Structure. Also, ensure that your site goes to either the www or non-www version, but not both. That could lead to problems with duplicate information.
- Use Flash in Moderation:
Flash is acceptable on your website, but more is needed. Search engines can’t read everything in a Flash file, so don’t put any text or vital information there that you want search engines to index. Also, use Flash only for part of the page. It will keep the search engines from deciding that most of the keywords you want to rank for are unimportant to your site.
- Heading Tags:
Heading tags, which run from H1 to H6, is a great way to divide topics and give each content page a title. Remember to use only one H1 tag when writing the text for each page. Use your buzzwords in this H1 to get the most out of it if it sounds natural.
- One Topic per Page:
Don’t put all of your services or goods on one page if you have more than one. Make your homepage the main point of your business, and make menus that go over your categories. Each page should only show one product or service. It looks better, makes it easier for the user to find what they’re looking for, and you’ll be glad you did it once you start using keywords to target pages.
- Don’t Use iFrames:
They called in 1998 and wanted to know how the Web was built. iFrames are something you should use on your website sparingly. An iFrame is like a door or window that leads to another page on your website. Search engines can’t read the information in that window, so they’re useless. Most of the time, iFrames don’t work anymore, but some big sites like Amazon.com and weather information sites will still use them to make it easy for users to put their content on their websites.
- Call to Action:
No matter how many people visit your website, it’s useless if they don’t buy anything. Conversion optimisation is something that many people need help understanding or value, but it can make a big difference in your bounce rate and conversion rate. A simple way to increase the number of calls, orders, e-mails, leads, or customers (or whatever you use to measure a conversion) is to make it clear to visitors what you want them to do. If you want them to fill out a form or call you, put the request in front of them so they can see it.
- Using Text Within Images
Many webmasters put text inside a picture because they want to use a specific font or because they don’t know HTML. Don’t put text inside images because search engines can’t read them. Only do it once; do it right the first time.
- Using JavaScript Within Navigation:
Using JavaScript to show your menu, drop-down pages, and links can make it hard for search engines to find your site because they can’t read it. JavaScript is more complex than HTML, and because there are a million ways to do the same thing with JavaScript, it can confuse search engines.
- Navigational Structure:
Some people need help keeping the navigational layout of their websites simple and clean. Use groups, use parent pages, and don’t leave essential pages out of the navigation. Put it on your menu if you want people to buy that product or use that service.
On-page optimisation that is good for SEO
On-page optimisation uses SEO techniques that the owner of the website can control. These tactics are essential for how search engines crawl your site and figure out what it’s about.
Strategies for On-Page Optimization:
- Doing keyword research, choosing the right keywords and subjects, and using them in the right places on the page.
- Using the proper title tags, header tags, image alt tags, and meta description tag
- Putting together a URL structure that works well for both people and search engines
- Making an internal link structure, navigation, and information architecture makes it easier for search engines to crawl your site and ensure it matches what your users expect.
- During off-page optimisation strategies, making great material that can be used to get links from other sites is essential.
- Using different kinds of material like pictures, videos, lists, and words
- Creating a website with a flexible design that works well on all devices
- Making a website that looks good, reflects your brand, and has a consistent look and feel is called web design.
Off-Page Optimization that is Good for SEO
Off-page optimisation is the process of making sure that a website’s marketing and promotion are done well. This kind of management helps you get links and mentions on social media, boosting your website’s influence and boosting your SEO rankings and traffic.
Off-Page Techniques Include:
- By looking at your competitors, you can learn more about their tactics to get to the top of the search results.
- Using anchor text that is full of keywords in your outbound links
- Getting links from websites that the search engines consider to be trustworthy
- Putting links on your website to deep-down pages
White Hat and Black Hat SEO for the Web
SEO techniques can be put into two groups: white hat techniques, which are approved by search engines and are the best way to improve ranks, and black hat techniques, which are dishonest and can get you penalised by Google or kicked off search engines altogether.
- White Hat Techniques
The above strategies are called “White Hat,” They improve a website’s SEO and make it easier to use. They can also improve their results, traffic, and sales through Google and other search engines.
- Black Hat Techniques
People used these “Black Hat” methods to get high results quickly. But search engines have updated their algorithms to find these kinds of tricks, and they are always using machine learning to see more spammy ways to change the SERPs.
- Link farms
- Buying links
- Selling links
- Hidden information and links
- Article spinning, Keyword spamming, Keyword stuffing
- Cloaking
- Use the gateway and the duplicate pages
- Hiding links on your page
Conclusion:
When making a website, it is best to keep SEO in mind. If not, having a webpage would be pointless. If your site is not SEO-friendly, search engine “spiders” will “crawl” past it. Because of this, there won’t be many users. Search engines will find and rank a site built with SEO in mind. This will bring in more visitors and make more money online.
Frequently Asked Question
Regarding technical SEO, JavaScript and PHP are the two most important computer languages to know. When you look at code written in JavaScript or PHP, you don’t have to understand everything, but you should be able to understand most of it.
Google does not offer any kind of general qualification for SEO specialists. But they suggest some SEO courses and have a learning platform called Digital Garage, where you can learn more about digital marketing, career development, and data analysis.
A Search Engine Optimization (SEO) expert’s job is to study and review websites and make changes so search engines can find them. The goal of the SEO expert is to get more people to visit a website by creating content with the right keywords and phrases.
