Fresh marketer

What is Fresh marketer?

For hurried marketing teams, Fresh marketer is a full-service marketing automation tool. You may use it to effectively engage users at every stage of their lifecycle, from pre- to post-acquisition. Marketers use Fresh marketer to manage lifecycle campaigns, design nurturing workflows, assess user engagement, scale personalization, and many other things.

Fresh marketer is the entire Fresh works ecosystem’s marketing automation solution. Fresh marketer is designed to be a stand-alone but powerful marketing automation solution, but it also connects effortlessly with Fresh desk, Fresh works CRM, and Fresh service.

Fresh marketer has all of the features you’d expect from a marketing automation platform. It has a comprehensive feature set that includes everything from email marketing to dynamic forms and landing pages to lead scoring and customer path mapping.

Fresh marketer is a conversion rate optimization system that uses sophisticated marketing tools with an emphasis on analytics to help businesses improve their online presence and lead conversions. Previously known as Zarget, the program provides users with access to a package of tools to assist them to understand their clients, evaluate the efficacy of their campaigns, and optimize their website for conversion. 

Freshmarketer is a comprehensive marketing automation and conversion rate optimization (CRO) tool designed to help businesses streamline their marketing efforts, enhance customer engagement, and drive conversions. Developed by Freshworks, Freshmarketer offers a suite of features that enable marketers to create, manage, and optimize their marketing campaigns effectively. This powerful platform integrates seamlessly with other tools in the Freshworks ecosystem, providing a holistic approach to customer relationship management (CRM) and marketing automation.

Key Features of Freshmarketer

1. Marketing Automation

Freshmarketer allows businesses to automate their marketing processes, reducing manual effort and ensuring consistent engagement with customers. Key automation features include:

• Email Campaigns: Design, send, and track email campaigns with ease. Automate follow-up emails based on user behavior and segment your audience for personalized messaging.
• Workflows: Create automated workflows to nurture leads and move them through the sales funnel. Trigger actions based on user interactions and behaviors.
• Lead Scoring: Automatically score leads based on their activities and engagement levels, helping prioritize sales efforts.

2. Conversion Rate Optimization (CRO)

Freshmarketer provides tools to optimize your website and landing pages for better conversion rates. Key CRO features include:

• A/B Testing: Test different versions of your web pages to determine which design, content, or call-to-action performs best.
• Heatmaps: Visualize user interactions on your website to understand where visitors are clicking, scrolling, or dropping off.
• Session Replay: Replay individual user sessions to see how visitors navigate your site and identify pain points in the user journey.

3. Personalization

Personalization is a key aspect of modern marketing, and Freshmarketer offers robust tools to tailor content and experiences for individual users:

• Dynamic Content: Show personalized content based on user behavior, preferences, and demographics.
• Behavioral Targeting: Deliver targeted messages to users based on their past interactions and behaviors on your website.

4. Email Marketing

Freshmarketer’s email marketing capabilities allow you to design, send, and track email campaigns effectively:

• Drag-and-Drop Editor: Create visually appealing emails using a simple drag-and-drop editor.
• Templates: Access a library of pre-designed email templates that can be customized to fit your brand.
• Analytics: Track key metrics such as open rates, click-through rates, and conversions to measure the effectiveness of your email campaigns.

5. Landing Pages and Forms

Create and optimize landing pages and forms to capture leads and drive conversions:

• Landing Page Builder: Use the drag-and-drop builder to design high-converting landing pages without needing coding skills.
• Form Builder: Create custom forms to capture lead information and integrate them with your CRM for seamless lead management.

6. Analytics and Reporting

Gain insights into your marketing performance with detailed analytics and reporting features:

• Dashboard: View key metrics and performance indicators in a centralized dashboard.
• Custom Reports: Generate custom reports to analyze specific aspects of your marketing campaigns.
• Attribution Modeling: Understand the customer journey and attribute conversions to the right marketing channels and touchpoints.

7. Integrations

Freshmarketer integrates with a wide range of third-party applications and platforms, allowing you to extend its functionality and streamline your marketing processes:

• CRM Integration: Seamlessly integrate with Freshworks CRM and other popular CRM platforms to manage leads and customer data.
• E-commerce Integration: Connect with e-commerce platforms like Shopify and WooCommerce to track sales and customer behavior.
• Social Media Integration: Integrate with social media platforms to manage social campaigns and track engagement.

Benefits of Using Freshmarketer

1. Improved Efficiency

By automating repetitive marketing tasks, Freshmarketer helps marketers save time and focus on strategic initiatives. Automated workflows ensure consistent engagement with leads and customers, enhancing overall marketing efficiency.

2. Enhanced Customer Engagement

Personalization features enable businesses to deliver relevant and targeted content to users, improving engagement and increasing the likelihood of conversion. By understanding user behavior through heatmaps and session replays, marketers can tailor their strategies to meet customer needs effectively.

3. Data-Driven Decision Making

Freshmarketer provides detailed analytics and reporting tools that allow marketers to measure the performance of their campaigns and make data-driven decisions. By understanding what works and what doesn’t, businesses can optimize their marketing efforts for better results.

4. Increased Conversion Rates

The CRO tools offered by Freshmarketer, such as A/B testing and heatmaps, help businesses identify areas for improvement on their websites and landing pages. By continuously optimizing these elements, businesses can increase their conversion rates and drive more revenue.

5. Seamless Integration

With its ability to integrate with various third-party applications and platforms, Freshmarketer ensures that all your marketing tools work together seamlessly. This integration capability streamlines workflows and enhances overall productivity.

Who uses Fresh marketer? 

Fresh marketers is a good fit for marketers who want to execute important marketing needs including lead nurturing and scoring, autoresponders, dynamic form capture, and triggered lead path creation. Fresh marketer allows for interaction with content management systems (CMS), but fresh marketer does not include its own blog-building functionality. As a result, users or developers will have to manage their material using a standard CMS, such as WordPress.

Features of Fresh marketer

• Lead Management – Marketing automation solutions are built on the foundation of lead management systems. Fresh marketer offers a unified system for managing contacts, prospects, leads, and customers. The user can collect and automatically input information into the system via onsite forms, emails, and other online and offline engagements. Fresh marketer also allows customers to construct custom fields for offline input to capture any special needs. Lead scoring tools use all of these inputs to qualify and score leads depending on their quality, allowing the user to prioritize outreach and follow leads as they go through your marketing and sales funnels.
• Email marketing – Email automation is a must-have component of every modern marketing plan or business. Fresh marketer provides an abundance of tools for developing, testing, sending, and optimizing high-quality marketing emails. The company or the user can set up typical automation for emails like welcome, birthday, and cart abandonment. You may also build highly configurable automation using triggered emails to personalize lead engagement with the correct messaging at the right time.
  The user can choose from pre-designed email templates, or create their own with Fresh marketer’s simple drag-and-drop email builder. Without any design or coding skills, you may quickly create unique emails.

• Landing Page and customs forms – Fresh marketer, like the email builder, allows the user to create landing pages and custom forms. The user or the company can select from a wide library of current landing page templates and form fields, or they can use the drag-and-drop builder to construct their own bespoke assets. The user can use different triggers on your forms to engage leads in the most appropriate way right after conversion. The company or the developer can send a welcome email to first-time visitors, or a “thank you for joining” email to newsletter subscribers.
• Journey Builder – Lead and customer journey builder tools are the road map to success for today’s marketers. Fresh marketer provides everything the customer needs to plan and execute these journeys. The user can create journeys with an end goal in mind, such as nurturing campaigns, continuous interaction with current consumers, and re-engagement tactics for dormant or churned customers. Customers can create optimized messaging, design, offers, and more, and then construct your triggered path for customers to encounter these touches. Fresh marketer also allows customers to define stop triggers to guarantee that leads aren’t overloaded with emails at any point in their journey.
• Conversion Optimization – Fresh marketer promotes a specific set of solutions marketed as conversion optimization tools. These tools work together to assess all aspects of the company’s conversion funnel to ensure that prospects can supply critical information and continue converting as they progress down the funnel. Heat mapping, traditional A/B testing, and session replays are all useful conversion analysis tools.

  The user or the customer may use heat mapping to detect not just on-page clicks, but also mouse movements across all assets on the page, With session recordings, the customer can also capture and replay actual site visits, allowing them to follow along with a real user experience and examine where they’re drawn to, where they get stuck, and more. Fresh marketer also offers to funnel analysis tools, so the developers can track visitor departure rates from each page on your site to see if and where a possible conversion was lost.

• Personalization – Many of the previously stated features, such as the triggered trip builder, include personalization possibilities that run automatically. However, the technology also provides distinct customization possibilities to enhance communications. Fresh marketer enables users to test various customized experiences for particular categories and audiences. The user may create bespoke marketing materials for certain audiences, such as unique landing pages with industry-specific language or emails with discount vouchers for price-sensitive customers. Fresh marketer also offers post-experience outreach tools to help you assess personalized experiences and determine the company site users’ happiness.
• Analytics and attribution – Fresh marketers include in-depth analytics. These reporting tools allow the user to go beyond standard analytics to grasp the minute details that are helping or hurting your efforts. This performance analysis may be combined with a known prospect, lead, or customer data to reveal genuinely actionable information about specific audience segments, regions, times of day, and so on. The user can also connect conversions and sales to genuine ROI for your marketing efforts by monitoring the trip summary.
• Newsletters – The email campaign features in Fresh marketer allow the user to generate email lists of prospective consumers and schedule newsletters for particular audiences. These newsletters are perfect for informing clients about new products and services, providing updates on existing products and services, and sharing other interesting news.
• Internal Updates – Keeping internal stakeholders informed is frequently just as crucial as talking with customers. With Fresh marketer’s segmentation and email-scheduling tools, you can keep your key internal actors informed at the correct moment. This is an intriguing feature for communicating with employees.
• Product Communication – We like how Fresh marketer allows you to convey product updates to your consumers swiftly and simply. This email procedure may be automated in combination with the Fresh works Fresh sales software, which aids with client tracking.
• Event Invites – Fresh marketer, like other email marketing systems, can segment lists, allowing you to quickly set the parameters of your audience. You may advertise certain events to a target consumer base you know will be interested based on these factors. You may also send event email blasts to increase registrations or encourage consumers to participate.
• A/B Testing
• Form Analytics
• Heatmaps
• Personalization
• Funnel analysis
• Split URL testing
• Polls and feedback
• Session replay

Benefits of Fresh marketer

Freshmarketer, part of the Freshworks suite of products, offers a comprehensive set of tools designed to enhance marketing efficiency and effectiveness. Its combination of marketing automation, conversion rate optimization (CRO), and data analytics provides a robust platform for businesses aiming to optimize their marketing strategies. Here are the key benefits of using Freshmarketer:

1. Enhanced Marketing Efficiency

Automation of Repetitive Tasks

Freshmarketer allows businesses to automate various marketing tasks such as email campaigns, lead nurturing, and follow-ups. This automation reduces the manual workload on marketing teams, allowing them to focus on more strategic activities.

Benefits:

• Time Savings: Automating routine tasks frees up time for marketers to focus on strategy and creativity.
• Consistency: Ensures that communications are sent out consistently and on schedule.

2. Improved Customer Engagement

Personalized Marketing Campaigns

Freshmarketer’s tools for personalization enable businesses to tailor their marketing messages to individual user preferences and behaviors. By delivering relevant content, businesses can significantly improve customer engagement.

Benefits:

• Higher Engagement: Personalized content is more likely to resonate with customers, increasing engagement rates.
• Better Customer Experience: Tailored interactions enhance the overall customer experience.

3. Increased Conversion Rates

Conversion Rate Optimization (CRO) Tools

Freshmarketer offers a suite of CRO tools, including A/B testing, heatmaps, and session replays, to help businesses optimize their websites and landing pages for better conversion rates.

Benefits:

• Improved Website Performance: Identify and fix issues that may be hindering conversions.
• Higher ROI: By improving conversion rates, businesses can achieve a higher return on their marketing investments.

4. Comprehensive Analytics and Reporting

Data-Driven Insights

Freshmarketer provides detailed analytics and reporting tools that allow marketers to track the performance of their campaigns and make data-driven decisions.

Benefits:

• Informed Decisions: Analytics provide insights into what’s working and what needs improvement, guiding future strategies.
• Performance Tracking: Monitor key metrics and performance indicators to measure the success of marketing efforts.

5. Seamless Integration with Other Tools

Ecosystem Compatibility

Freshmarketer integrates seamlessly with other tools and platforms within the Freshworks ecosystem and beyond, including CRMs, e-commerce platforms, and social media networks.

Benefits:

• Unified Data: Integrations allow for a seamless flow of data across different systems, ensuring all your marketing tools work together efficiently.
• Enhanced Productivity: Streamlined workflows and data sharing improve overall productivity.

6. Enhanced Lead Management

Lead Scoring and Nurturing

Freshmarketer’s lead scoring and nurturing features help businesses prioritize leads based on their engagement levels and behavior, ensuring that sales teams focus on the most promising prospects.

Benefits:

• Improved Lead Quality: Focus on high-quality leads that are more likely to convert.
• Efficient Sales Processes: Prioritize leads to optimize sales efforts and close deals faster.

7. Better Customer Retention

Engaging Content and Follow-Ups

By using Freshmarketer to create engaging content and automate follow-ups, businesses can maintain continuous engagement with their customers, fostering loyalty and retention.

Benefits:

• Increased Customer Loyalty: Regular, relevant interactions keep customers engaged and loyal.
• Reduced Churn: Continuous engagement and support help in retaining customers.

8. Enhanced Collaboration

Team Coordination

Freshmarketer facilitates better collaboration among marketing teams with features that allow for shared insights, campaign planning, and execution.

Benefits:

• Streamlined Workflows: Teams can work more cohesively, ensuring campaigns are well-coordinated.
• Shared Insights: Collaborative tools help in sharing insights and strategies across the team.

9. Cost-Effective Marketing

Efficient Resource Allocation

By optimizing marketing processes and improving conversion rates, Freshmarketer helps businesses achieve more with their marketing budgets, making it a cost-effective solution.

Benefits:

• Higher ROI: Improved efficiency and conversion rates lead to a better return on investment.
• Budget Optimization: Effective use of marketing resources ensures optimal allocation of budgets.

10. Scalability

Adaptability to Business Growth

Freshmarketer’s scalable features make it suitable for businesses of all sizes. As your business grows, Freshmarketer can adapt to increased demands and more complex marketing strategies.

Benefits:

• Future-Proof: Scalable solutions ensure that the platform grows with your business needs.
• Flexibility: Adapt to changing marketing strategies and business goals without switching platforms.

Frequently Asked Questions

Yes, Fresh marketer offers a 21-day free trial for new users as well as a “free forever” offering that’s capped at 500 contacts and scaled back to email marketing capabilities primarily.

Freshmarketer provides a wide range of customization options. With branching logic, you can create bespoke journeys that take into account variations in visitor behavior at each stage. Create alternative pages, content, designs, and other elements based on different segmentation characteristics to go along with your journeys and set up triggered messages to do so.

As a stand-alone marketing automation platform, Freshmarketer performs admirably. But if you use and combine different Freshworks solutions, you can also benefit in other ways.