Create opportunities and leads from your website’s contact page
A website is a fantastic tool for online business promotion and connecting with a wide range of customers. By offering clients high-quality material about the goods and services you provide, you can turn your business website into the focal point of your marketing strategies. A website helps increase the visibility of any type of business in an objective way. You should think about using a website as a branding and marketing tool for your company, especially in this digital age. A strong website that receives regular updates and maintenance has the power to bring customers to your company.
When a visitor first arrives at your website, the layout and content should be engaging and educational enough to compel them to stay for an extended period of time. There is a good probability that you will convert website visitors into consumers if you are effective in grabbing their interest. You can take advantage of this opportunity to create leads from your website. When a visitor clicks on a call to action button or fills out a form that is published as part of marketing strategies, leads can be readily created.
The Odoo ERP system may help you turn your website into a highly effective lead-generation tool. In Odoo, the user will receive fully integrated CRM and Website modules that enhance lead generation and administration. To create leads from the internet, Odoo offers a number of options. Leads are typically thought of as the initial stage in the creation of a business opportunity through a call, SMS, email, form, or in-person visit to the organization.
You can offer a platform on your website where website visitors can immediately contact your business whenever they express interest in your organization or require assistance from officials regarding the goods and services you offer for them. With the help of the Website Builder and Odoo, you can design and build a specific Contact Us page for your website. You can post a contact form on this page for website visitors to use to submit any queries they may have about your company. In Odoo, you may generate leads using this contact form.
Using a contact form, you can gather the visitor’s name, email address, and phone number in addition to other essential data. Odoo will automatically create a lead in the CRM module when a website visitor fills out and submits the contact form.
You can access the website by clicking the Go To Website button on the Website module’s main dashboard. On the website, you can create a new Contact Us page by clicking the New button in the top right corner of the screen.
When you click the New button, a new window similar to the one in the image above will open, allowing you to choose the Page choice. You may help construct a new page for your website using the Page option. The new page can be given the heading “Contact Us” and designed using sophisticated construction elements from Odoo Website Builder.
When you’ve finished building a page, you may click the Edit button to give it more features. Here, we’ll talk about the Contact Us page’s contact form. In the editing panel, you may choose the Form snippet from the Dynamic Content tab.
Simply click and drag the Form snippet to the appropriate location on your page. You can style the snippet with the aid of the style option in the editing panel.
Using the +Field button, you can extend the form with more fields. To create leads, we are establishing this contact form. Consequently, you can choose to Create an Opportunity from the Action
The sections provided allow you to designate a Sales Team and a Salesperson for the possibilities generated by this form. You may select the Save button once you’ve made the necessary adjustments.
Now, visitors to the Contact Us website can find this Contact Form there. On the Contact Us page, which is depicted in the image below, you will find a Contact Form where you can submit any questions you may have regarding the company.
You can click the Submit button after providing the information requested in the form.
You will receive a confirmation message after submitting the form, and a lead will be created instantly in the Odoo CRM module.
By choosing the CRM module from your Odoo database’s main dashboard, you may inspect the new leads generated from the Website. Navigate to the CRM module’s Leads
All leads in Odoo from all sources will be shown on this platform. The list also includes the leads obtained through the contact form. The Group By option can be used to quickly find leads from a website. Selecting the Medium Group by option will group the leads according to how they were generated, as shown in the screenshot below.
The medium Website displays the leads from the Contact Form. You can choose the necessary lead from the provided list. The Leads window, as seen in the screenshot below, displays the information that the visitor provided in the Contact Form.
The allocated salesperson can now click the Convert into Opportunity button to turn this lead into an opportunity. You can turn a lead into an opportunity depending on how well the business and the client are getting along. This technique makes it simple to generate leads from websites and turn them into opportunities in the Odoo CRM module.
How to increase your website’s lead generation from contact page
Restructure your navigation.
A clean and simple navigation system is used on a well-structured B2B website. In fact, 94% of individuals concur that simple navigation is the most significant aspect of a website.
Putting your service pages in your primary navigation will make it easier for visitors to find your most valued goods and services, according to current website best practices. Make sure the information visitors require is never more than a few clicks away. The average time spent on the site will rise as a result, and your pages will be simpler for search engine crawlers to traverse and categorize.
Need help organizing your primary navigation? Think about the intention of the visitor.
Upgrade the organization of your pages.
The average person decides whether to stay on your website between the seconds of 3 and 5. Therefore, in order to convert leads, your websites must be designed in the most interesting and user-friendly manner feasible.
Starting from the top, this. Make sure your value proposition is communicated in your header in a clear and concise manner so that visitors know what you do and who it’s for right away. With a hero image or another attention-grabbing visual element, support your value proposition.
Include relevant internal links
Internal linkages within context are a crucial component of contemporary site architecture.
These links’ main objective is to point users to relevant content on your website. Contextual links point people in the direction of other resources without taking attention away from your key CTAs. Furthermore, internal links help to distribute link equity and provide a clear hierarchy of information on your page.
Create landing pages that work well and convert
Landing pages are specific web pages that support particular products, services, campaigns, or offers on your website. To engage visitors and motivate them to perform the necessary action, they employ tailored copy. This can entail signing up for a free trial, signing up for a webinar, or downloading an ebook.
“Landing pages are the hub of your lead-generating efforts,” according to HubSpot.
A good landing page concentrates on increasing visitor conversion instead of your homepage, which acts as the entry point to your goods and services. They are therefore very useful for promoting gated content.
Add CTAs that are in line with the buyer’s journey
Similar to landing pages, a CTA’s goal is to persuade users to carry out a certain action. Every page and piece of information on your website needs a separate CTA that is related to a different stage of the buyer’s journey. Primary and secondary CTAs are the two basic categories of CTAs according to HubSpot.
The main action you want site visitors to perform when they arrive is referred to as a major CTA. Every page should have it prominently displayed, perhaps in the main menu. An example of a primary CTA
Use simple-to-fill-out forms.
The most efficient and moral method of gathering contact information is still using forms. Forms enable a fair data transfer between you and your visitors, unlike HTTP cookies. After they provide you with their contact information, you send them a piece of content that will help them decide or move along the buyer’s journey.
Landing pages and gated content go hand in hand with forms. But you can use them in other places as well. For instance, to make it as simple as possible for visitors to contact us, we put a straightforward lead generation form in the footer of our website.
Create pillar pages to show your expertise.
Pillar pages help your website’s SEO by showcasing your subject-matter expertise. This, therefore, encourages the production of B2B leads.
As opposed to your service or product pages, the key to designing a good pillar page is to address any particular queries your audience may have on difficult or specialized industry subjects. They provide a degree of detail that is simply not achievable in a typical blog article, along with pertinent connections that enhance the client experience.
Always keep your audience in mind when choosing appropriate themes for your pillar pages. Just because you believe something is significant doesn’t mean that your potential clients will concur. Moreover, if they don’t listen to what you have to say.
Frequently Asked Questions
The lead generation process often begins when a website visitor clicks on a call-to-action (CTA) featured on one of your site pages or blog posts. This call to action leads visitors to a landing page that includes a contact form.
A consumer qualifies as a lead if they visit your website, view videos, read articles, and provide their contact information. After obtaining a lead, you should keep the customer’s attention to encourage them to take the crucial next step and proceed with an order.
Lead generation is the process of attracting potential clients to your business, stimulate their interest through nurturing, with the ultimate goal of converting them into customers. You can generate leads by using online content, live events, coupons, blog posts, and blog articles.
A strong website also aids in lead generation, which is another factor in the importance of having one for your company. Because of the information provided on your website, once your target market discovers your company online and expresses interest in your goods and services, they will know how to get in touch with you.
For a firm to be successful, generating leads is essential. Without leads, most businesses won’t have the income and customers they need to grow. Businesses can’t rely on their customers because they are too erratic. They need to employ tactics to draw in the proper clients.
