Google Business Profile Setup Checklist: Everything You Need to Get Started
If you’re planning to create or optimize a Google Business Profile (formerly Google My Business), it’s essential to gather all the key business details in one place. Google uses this information to verify your identity, display your business correctly in search results, and help potential customers find and trust you.
To streamline the setup process, we’ve compiled a comprehensive checklist of all the details you need to prepare beforehand. This not only ensures faster verification but also boosts your chances of ranking higher in local search.
📝 1. Essential Business Information
Start with the basics — the core identity of your business:
- Business Name: Exactly as you want it to appear in search and on maps.
- Business Category: Choose the most relevant primary category, and add secondary ones if applicable.
- Business Description: A short, compelling summary (max 750 characters) that highlights your services, USPs, and target audience.
📍 2. Location & Contact Details
Help customers locate and reach out to your business easily:
- Full Address: Include building name, street, city, state, PIN code — everything.
- Service Area: If you deliver or serve clients at their location, mention the areas you cover.
- Phone Number: A valid number that customers can call.
- Website URL: Your official website or landing page.
- Email Address: Used for customer inquiries and updates.
🕒 3. Business Hours
Set clear expectations for when you’re available:
- Operating Hours: For each day of the week (e.g., Mon–Sat, 9 AM–6 PM).
- Holiday or Special Hours: List seasonal closures or extended hours.
📸 4. Media Assets
Visuals play a huge role in trust-building and engagement. Prepare:
- Business Logo: Clear and high-resolution.
- Cover Photo: A wide-format image that represents your brand vibe.
- Interior & Exterior Photos: Show your workspace, store front, or office setup.
- Product/Service Photos: Highlight what you sell or offer.
- Team or Work-in-Progress Images (Optional): Great for adding a human touch.
🚚 5. Service Information
For service-based or product-based businesses:
- List of Services or Products: Be as specific as possible.
- Price List or Menu (If available): Helps set customer expectations.
- Booking or Appointment Link: Direct customers to schedule with ease.
💳 6. Additional Details (Optional but Helpful)
These optional fields can further strengthen your profile:
- Payment Methods Accepted: Cash, card, UPI, etc.
- Year Established: Adds credibility.
- Social Media Links: Facebook, Instagram, LinkedIn, etc.
- Business License/Verification Documents (If requested by Google).
- Google Account Email: The Gmail ID that will be used to create or manage the profile.
✅ Final Tip
Once you’ve gathered all the above details, creating your Google Business Profile becomes a smooth, efficient process. Remember, the more complete and accurate your information is, the more likely your profile is to appear in local search results and build customer trust.
Want help setting up or optimizing your GMB profile? Get in touch with our team — we’re here to make your business stand out online.
