All You Need To Know About Content Writing.

Tell people about your ideas, projects, and anything else. In digital marketing, the main steps of content writing are writing, editing, and publishing the content. Content can be written both online or offline. Content writers should always use familiar words which can help readers to understand easily. Content writing is used in many platforms like Social media, Advertising, website and product description.

IMPORTANCE:

• To build communication channels with the customer by the help of social media like Facebook, whatsapp etc. And should know the needs of the customer.

• Giving proper information to the readers through the content or articles and engaging the audience by giving them regular updates and information or offers about the products by newspaper and magazines.

• Boosting SEO (Search Engine Optimization) is mainly used to see the ranking of the content. Adept content writers realize the importance of knowing how to create SEO-optimized titles and descriptions, using keywords effectively and keeping up with search engine changes so that readers can easily locate and read them.
  

• Content writing can be used to make books. It’s a big part of writing a book or articles. We can add a little creativity to our articles by putting pictures in them.

•   By writing good content we can build credibility and validation, we should show   our readers that we have a satisfied customer and it will be useful for them by joining hands with us. So it can increase our customers.
                
• Content writing allows you to engage yourself with your work and you will be your own boss.
  
•  Posting regular content about your product will help you to promote your business to the people, it informs them about your business and it makes them show more interest towards your business.

Process of content writing:

Content writing consists of three major stages:

1. Pre-writing: There are two main steps in this stage: research and planning. The 80/20 rule says that professional content writers should spend 80% of their time researching, planning, and coming up with ideas, and only 20% of their time producing or writing the content.

Therefore, in this stage, content writers study the competitors, keywords for optimized content, topics to be covered, set a strategy, and create a skeleton of their content.

2. Writing: This is the stage where ideas become real and the skeleton gets filled out. Writers take the information they gathered in the first step and put it together in a way that fits the requirements.

The content is optimized and made to attract more readers and fulfill its purpose by making it easy to consume and share, using relevant multi-media files to make it more entertaining and engaging so that the audience look for more content.

3. Post-writing: The writing process ends with editing. The copy is examined for grammatical and spelling errors, last minute additions and subtractions and checked for plagiarism. Once all these steps are completed, the content is ready to be published.

Fields in Content Writing

Web content writing: Web copywriting is the process of writing online content, social media posts. A website content writer aways target audience and requires the best content to attract business.Well qualified content writer will give the readers engage and make the readers attracted towards their writing.

Article writing: Article writing is writing articles through newspapers or magazines. The writer should use design or images on his articles, it takes the attention of the readers or visitors. It includes articles, interviews, reviews and blog posts.

Ghostwriting: Ghostwriter is the process of writing the content under someone else’s name. The writing credit will be given to another person as the autor. Celebrities and political leaders will hire ghostwriters to edit autobiographies or magazines.

Business writing:  In business writing the writer should promate about the product or sales.It is an easy way to communicate between internal and external audiences. There are some forms of business writing like reports, proposals, emails and other businesses.

Freelance writing: Freelance writing is done by people who don’t work full time or as full-time employees. Freelance writers work on their own and get paid for the work they do.

Technical writing: They develop technical modules, help files, admin manuals, reports and so on. These writers generally focus on subjects related to technology.

Tell people about your ideas, projects, and anything else. In digital marketing, the main steps of content writing are writing, editing, and publishing the content. Content can be written both online or offline. Content writers should always use familiar words which can help readers to understand easily. Content writing is used in many platforms like Social media, Advertising, website and product description.

Types of Content Writing

1. Blogging

Firstly, blogging helps us to boost our website SEO rankings, hence Search Engine Optimization. Creating blog posts is a major thing of content writing. We need to include different keywords in our blog post, so when the readers search them, our post will be in the first. By providing valuable information to our clients or readers we build trust with them, which gives you more opportunity and credits.

2. Copywriting

Copy writing is written for advertising purposes.This includes writing your product descriptions, sales collateral, website copy, traditional print and advertisements. The main goal of a copywriter is to enlarge the changes of the content of what they write.

3. SEO Content Writing

An SEO content writing means search engine optimization. The main intention of SEO content writers is to get their articles or blog posts on the front page of Google or chrome search. SEO content writing is most needed in both large and small businesses.

4. E-mail writing

Email marketing is the most important type of marketing nowadays. They help you to take care of high quality emails, email lists, sales letters and email lists. An experienced and talented email marketer is one of the most desired content writers.

5. Press release writing

People can learn more about something through a press release. It tells the media about our newest product as well. News sites pay more attention to it.

6. Business content writing

A business can use a lot of different types of evidence, such as comparisons, examples, analogies, results, statistics, and looking at past trends. Use truthful language so the words should easily conveyed to the readers and avoid using words which might be difficult to read by your readers. There are some tips to improve your business writing skills. 

FUNDAMENTALS OF CONTENT WRITING:

Language and tone: Language is very important in writing, it refers to word choice and how words are put together and punctuated in the sentence. Firstly, the content writer should see for which group of people the content is to be prepared on that basis the tone or the language formal or informal or casual should be decided. It’s better to use familiar words so every reader can understand easily. The content should be very clear to the readers with less and valuable sentences.

Readability: When content is easy and interesting to read then there is more chance that your reader will continue reading. The main thing always the writing should do is to use short sentences, using familiar words, giving headings and subheadings for each topic, using good fonts and images, so it attracts the audience to read.

Grammar: The content writer should always work more on grammar. If there are any mistakes in punctuation or spelling the whole meaning of the sentence changes or is wrong. So content writing should often practice grammar.

Plagiarism: Copying others ideas or a content without giving them credit or addressing their name in our page. Content scraping, spun content, unintentional plagiarism are some points under the plagiarism.

SEO optimization: Giving quality information to the readers by giving attractive headings, so the reader should immediately get ready to read ahead. Including some images or video in between the paragraphs and making short paragraphs so the reader will show interest to read. Giving a proper description is also important in writing.

Research: Before starting over any topic the content writer should research about the topic to which group the topic is written by so that the writer can decide in which tone the content can be written.

 Simple tips to writing content writing

• Write the most important points first.
• Use familiar and casual words.
• Make sure it should be easy for the visitors to find you. 
• Use images and videos to grab your reader’s attention. 
• Always start with the keywords research.
• Use more bullet points and short sentences.
• Don’t use long paragraphs.
• Use headings and subheadings to make readers find the topic easily. 
• First study your audience for whom the content is to be written.
• Once you complete your content check and recheck for any spelling or grammar errors.
• Visit FAQ’s.
• Read and research before you start your content.
• Think smart and write the points which are needed.
• Write for your audience and think like a reader.

Blog Post Structure

Writing Product Description

• Main Aim–The main aim of content writers is to target the audience. The first thing is to see the interest of our readers or clients. There should be limited words approximately 350 to 400 words, so the customer should read the whole paragraph.
• Benefits of Product– The buyer should know the information of the product and the benefits of it, so it will be easy for them to buy the product. You should give the proper information to the customer about how the product is beneficial to them and how it is useful.
• Headlines- Headline is the main thing, by seeing the headline the reader   will decide to continue reading. Beginners should always invest time in formulating captivating headlines. The headline should attract the customer and force them to read the whole. The headline should be very clear and understanding.
• Natural language- The information should be easily understood to all the group of customers, so using not too formal words is the best way to attract customers towards our product. And you should know for which group you are writing the content for. The tone and the language matters more when you write the content.
• Additional information- Giving additional information about the     product to the interested customer.  A good product description will force the buyer to purchase immediately. Additional information will not include unnecessary or false information. This information will be in the last; the customer who is interested about our product will scroll down and read it.
• FAQ’s- A FAQ’s is a Frequently Asked Question, the customer may get many doubts or questions about the product, so this FAQ’s will clear all the doubts raised by the buyers about the product. It helps to know the doubts of the customer and give them a proper answer.

Difference between Content writing and Copywriting

Content writing is used in marketing whereas copywriting is used in advertising.

•  The main goal of a content writer is to give information and motivate the readers but the main goal of a copywriter is to attract and take the attention of the audience.
•  The main intention of the content writer is to educate people by sharing ideas whereas the copywriter gives advertising and awareness about the product or a brand.
• Content writing includes Blogs, Email, web pages, magazines features, E-book. Copywriting includes press releases, posts in social media, magazines advertisements.

Content Writing Tools

• Grammarly– It shows the spellings and grammatical errors, makes       the corrections wherever necessary.It instantly shows the mistake so u can change it immediately once you find it.
• Buzzsumo– It gives you more ideas about the content, gives more related topics to do your blog. It also helps in searching content and shows ranks for the topics.
• Ubersuggest-It is used for searching keywords,you can search other related topics over here.
•  Hemingway- It makes our writing clear and finds mistakes and makes corrections, it increases the readability and it makes it easy to understand. And it improves your writing and editing.   
• Focuswriter– This app will help you in focusing on writing. It will distract you by giving additional information in the page,so it may help you to focus on your work. It also corrects the grammatical errors.

EMAIL WRITING

1. SUBJECT LINE [Purpose of Email]
2. GREETING
3. OPENING SENTENCE
4. MAIN INFORMATION
5. CLOSING
6. SIGNATURE
7.  REGARDS
8. THANK YOU

CONCLUSION

Here we have given all the information about the content writing: importance, fields, types of content writing, blog post structure, writing product description and e-mail writing. By writing product descriptions the buyers can get to know about the product and will show interest to buy the product. Content writing is informative and creative while inviting the readers to purchase.

Frequently Asked Questions

The length should be between 2100- 2400 words  according to hubspot data. If the content is lengthy the reader may not get interest towards the topic. There should be quality information with short paragraphs.

Bloggers provide information about any topic for the readers which make them understand in an easy way. It’s the first step to build communication with the readers. The bloggers should write the content in the form of blog posts.

Research before starting to write any topic. Prepare well-structured drafts using content. Recheck your blog before you submit or publish it.Give quality information to the readers.

Good content will give you a clear picture of your product or brand or services and answer your questions. And should give quality information to the customers.