Your conversion rates can be significantly increased by using email marketing. By regularly distributing newsletters to your website’s audience, you may update them on news and specials.
It will assist in brand promotion, eventually converting site visitors into potential consumers and boosting your revenue. Email newsletter production and distribution, however, can take some time.
You must not only send your subscribers emails regularly, but they must also contain material pertinent to them. A WordPress newsletter plugin comes in quite handy in this situation to help you optimize your email campaign.
Together with other capabilities, it can automate newsletter distribution and aid in audience segmentation. We tested a variety of WordPress mailing plugins in order to only recommend the finest products to you, simplifying the decision-making process.
What Makes a Newsletter Plugin Needful?
What Makes a Newsletter Plugin Needful?
Email marketing is the activity of sending emails to prospective customers and prospects. These emails often advertise sales, a fresh blog post, or any user-generated content you may have.
An email newsletter can also be used to solicit client feedback and foster a sense of trust among them.
Other justifications for why email marketing is crucial for your company include the following:
- Lead nurturing: You may entice users and convert them into subscribers or customers by sending them emails with coupons or free trials. Lead generation is the term for this technique.
- Enhancing client loyalty: Use email newsletters to establish connections with your subscribers by offering promotions or providing them with information that will help them with their difficulties.
- High return on investment (ROI): According to data, email marketing yields a $42 average return on investment for every $1 spent. A compelling call-to-action will encourage your followers to buy your goods or download your material (CTA).
Yet, a WordPress newsletter management plugin will significantly enhance both your SEO and email marketing strategy.
With plugins for newsletters, you may create and send newsletters directly from your WordPress dashboard. Others concentrate on creating appealing pop-ups and forms to draw in more visitors and expand and manage your mailing list.
There are numerous email newsletter plugins for WordPress, each with special benefits and capabilities. The following are some of the better options:
1. Newsletter Glue: You can produce and deliver expert newsletters from your WordPress admin area, and it’s completely free to use. The plugin connects to several email marketing services with ease.
Without knowing any code, you can quickly and easily set up Newsletter Glue. You won’t have to move between platforms, which saves time. Simply use the block editor in WordPress to send newsletters.
Pros:
- You may generate and send newsletters using the plugin’s admin interface in WordPress.
- Users can sign up for your mailing list by filling out a subscriber form that you can put up.
- Without changing the code, you may modify the fonts, colors, styles, and other features of your newsletter.
- You may add tags and audience segments to your newsletter using Newsletter Glue.
Cons:
- Limited functionalities are available in Newsletter Glue’s free version because it only works with Mailchimp. You’ll need to upgrade to a premium edition if you want more email marketing tool integrations.
- Using Newsletter Glue, you cannot create automatic funnels or emails.
- Also, the plugin is missing capabilities like the ability to send customers-specific emails.
2. OptinMonster: With the lead generation-focused OptinMonster plugin, you can build eye-catching opt-in forms and pop-up ads that collect email addresses. Popular email marketing platforms like Mailchimp, AWeber, and Constant Contact are all integrated with it.
Pros:
- Several email marketing services, including well-known ones like Constant Contact, are integrated with OptinMonster. Additionally, it connects with plugins like MailPoet and Sendinblue.
- Exit-Intent® technology from OptinMonster may be used to make popups that display just as a visitor is about to depart your website. In this manner, you avoid interfering with their use of your website.
- Your sign-up forms can quickly be A/B tested to determine which headlines, deals, and designs have the highest conversion rates.
- You can design segmentation rules to focus on particular website pages. Based on the user’s geography, previous site behavior, etc., OptinMonster also enables you to customize your newsletter forms.
- Access to OptinMonster University training is available to all plans. You can use this extensive library of strategies, templates, tutorials, webinars, ebooks, and more to build your email list more quickly.
- A complete money-back guarantee is offered. If you decide against using the software for any reason within 14 days after purchase, you’ll receive a complete refund.
Cons:
- The actual mailing list software is not offered by OptinMonster. For this, you’ll need to sign up for a different service (like Constant Contact, Drip, etc.).
- There is no free version of OptinMonster and no free trial available either. There is, however, a complete money-back guarantee.
3. Sendinblue: You can design and send newsletters, manage subscribers, and automate email campaigns using Sendinblue. Other capabilities like segmentation and customization are also included.
Pros:
- Using your WordPress dashboard, you can quickly install the Sendinblue plugin. You simply use the API key from your Sendinblue account to activate it when you’ve created it.
- You can send up to 300 emails daily to your newsletter list under the totally free plan. No credit card details are required to be submitted.
- The Sendinblue customer service team is helpful and cordial. Email or live chat are two ways to get in touch with them.
- Use the WP Mail SMTP plugin to connect to Sendinblue’s SMTP and send your order confirmation emails to customers if you use WooCommerce.
- You can choose from a variety of templates in Sendinblue. As they are all responsive, mobile devices will display them properly.
Cons:
- The variety of templates that some other email service providers provide is not available from Sendinblue. Moreover, it lacks robust possibilities for segmentation and automation.
- If you’ve already made a mailing list somewhere else, importing your contacts can be a little tricky.
4. Constant Contact:
This add-on provides a comprehensive email marketing solution, including subscriber administration, tracking, and email campaign creation. It also comes with a library of editable templates to get you going.
Pros:
- An email marketing service with several features is offered by Constant Contact. It makes utilizing templates to create emails simple. Your list can be segmented, automatic emails can be sent, and much more.
- A large free trial is available from Constant Contact if you don’t already have an account.
- Several third-party plugins, such as WPForms, provide native Constant Contact integration.
- Constant Contact offers top-notch customer service (email, chat, and live phone support).
- Constant Contact can be integrated with WooCommerce and other e-commerce software.
Cons:
- Advanced targeting tools seen in marketing automation platforms like Drip or ConvertKit are not available in Constant Contact’s email marketing service.
5. HubSpot: You may set up email newsletters on your WordPress website using HubSpot, a comprehensive all-in-one marketing tool. You may use a variety of cutting-edge capabilities with HubSpot, including email marketing, CRM, sales tools, automated workflows, website builders, and many others.
You may quickly and easily produce newsletters with a professional appearance with the HubSpot email marketing feature. It provides many templates, a drag-and-drop editor, and customization possibilities.
Pros:
- HubSpot provides a simple drag-and-drop email editor so you can quickly build email newsletters.
- To customize your newsletters, it provides a variety of themes, layouts, photos, call-to-action (CTA) buttons, and other choices.
- You can pre-schedule emails using HubSpot. High email deliverability is another feature of the email marketing tool that prevents your newsletters from ending up in the spam folder.
- You can tailor each user’s experience with HubSpot CRM. You can automatically provide the most recent email subject line, link, CTA, and more based on where the email subscribers are in the purchasing process.
- It makes it incredibly simple to construct landing pages, autoresponders, drip campaigns, and A/B test your email subject lines.
- WordPress, WooCommerce, WPForms, and other top-tier marketing services are all smoothly integrated with HubSpot.
Cons:
- You must subscribe to the premium plan in order to use more sophisticated features such as email automation or A/B testing.
- In the free edition, you won’t be able to access advanced reporting for your newsletters or remove the HubSpot logo.
6. ConvertKit: Another well-liked WordPress mailing plugin on the market is ConvertKit. Businesses of all sizes use this feature-rich email marketing solution, which is used by bloggers, content producers, marketers, and bloggers alike.
You can easily build a premium newsletter for your WordPress website with this user-friendly plugin. It provides an email designer tool with many customization options for your newsletters.
Making newsletters with ConvertKit is also a breeze. It enables you to set up automated funnels, generate client segments based on where they are in the customer journey, and trigger communications based on user activity.
Pros:
- It has a drag-and-drop email builder that makes creating stunningly designed newsletters really simple. Moreover, you can make branded email templates.
- You can design landing pages and email registration forms using ConvertKit to obtain your subscribers’ email addresses.
- High email deliverability is guaranteed by the email marketing solution, which also stops your newsletter from ending up in the spam folder.
- ConvertKit makes it simple to set up email automation. Easily create user segments, add tags based on subscriber activities, and deliver customer journey-based targeted emails.
- Get performance statistics for your newsletter and conduct A/B testing on email subject lines to increase open rates.
- ConvertKit integrates quickly with OptinMonster, WooCommerce, CRMs, affiliate management systems, and other marketing platforms.
Cons:
- The free account’s functionalities are restricted. You won’t receive sophisticated reporting for your newsletter, automated funnels, or Facebook Custom Audience integration, for example.
- If you create a free account, you won’t get priority help. You’ll only have access to email help, which can delay a problem resolution if you need it.
7. SeedProd: For creating landing pages on WordPress, SeedProd is the best option.. It aids in the creation of lovely landing pages that you can use to establish an email newsletter and build an email list.
To get you started, there are dozens of professionally created landing page templates available, and they are all fully customizable. It is simple to construct any type of page with the plugin’s drag-and-drop page builder, including coming soon pages, sales pages, checkout pages, and more.
Using numerous email marketing platforms including Constant Contact, ConvertKit, SendinBlue, and others, SeedProd integrates with ease.
Pros:
- Creating landing pages for email collection is really simple using SeedProd’s drag-and-drop landing page builder, which is user-friendly for beginners.
- To get you started, it provides more than 150 distinct pre-built landing page layouts. A blank template can also be used to build a landing page from scratch.
- You can design your email newsletter landing page using a variety of blocks. A contact form, countdown timer, testimonials, opt-in form, social sharing options, and much more may be included.
- Premium integrations supported by SeedProd include well-known email marketing providers and online storefronts like WooCommerce.
Cons:
- A free version of SeedProd is available to get you started. However, due to the lack of paid email marketing service integrations or pro blocks for customization, it has a limited feature set.
- Your actual mailing list won’t be seen in SeedProd. The plugin can, however, be used in conjunction with email marketing software like Constant Contact.
Conclusion:
There you have it—our picks for the top WordPress newsletter plugins for keeping in touch with readers and expanding your email list. The ideal email newsletter plugin for your WordPress website will ultimately depend on your unique requirements and objectives. To determine which option is best for your website, consider the essential aspects. Then, test out a few other options.
Frequently Asked Questions:
Automatically sending new content as an email newsletter is possible on WordPress.com. One of the most effective and well-liked methods for directly reaching readers with your material is through newsletters.
WordPress is a free and open-source content management system that can be used to develop websites (CMS). According to a W3 Techs survey from 2022, WordPress is used by 43% of all websites online. Although the software is open-source, many users still employ qualified WordPress developers to produce top-notch websites.
Most newsletters have a straightforward top-to-bottom, left-to-right layout. Nonetheless, a more distinctive layout will be noticeable among the others. For instance, the following example’s snake arrangement makes reading more interesting by drawing the reader’s eyes back and forth across the page.
Divi is one of the best Elementor substitutes out there. With the help of this page builder, you can completely change the look and feel of your website. The simple drag-and-drop interface of Divi is useful for website owners of all skill levels.
Both free and paid capabilities are available in the plugin for newsletters. You can build a simple newsletter and access a limited number of reporting capabilities with its free version. Its pro edition, however, is packed with more sophisticated capabilities. You can add a subscription form or popup to your WordPress website using this plugin to gather leads.
