Technical SEO
The processes used to create and optimize a website so that search engines can quickly crawl, index, and display it are referred to as technical SEO. Technical SEO is one of the many elements that make up the SEO puzzle.
In order to boost the possibility that their website will rank highly in search engine results pages, the majority of marketers and business owners utilize technical SEO (SERPs).
You could be creating the most insightful, captivating content ever for your website—the kind of content that converts site visitors right away into paying customers. However, if search engines are unable to browse and index your website properly, your efforts will be in vain. This makes technical SEO essential.
equivalent to trying to sell a house No matter how gorgeous the interior is, if your siding is falling off (bad programming) or your house is filled with wiring that leads nowhere (broken links), Google Bots won’t be able to inspect it and it won’t likely sell (rank well enough for users to find).
Search engines like Google want to show users the most pertinent results possible. As a result, a number of factors are taken into account when Google’s robots crawl and evaluate web pages. The user’s experience depends on a variety of elements, including how quickly a page loads. Other factors facilitate the understanding of the search engine robots
content of your pages. Structured data, among other things, accomplish this. Therefore, by enhancing technical components, you aid search engines in indexing and comprehend your website. You could advance in rank if you are successful. or perhaps reap wealthy rewards for yourself!
Characteristics of technically optimized websites
- It’s fast – Today, web pages must load rapidly. People are impatient, thus they don’t want to wait for a page to open. A 2016 survey found that 53% of mobile website visitors will leave if a page doesn’t load in three seconds. According to statistics from 2022, the trend is still present today and shows that e-commerce conversion rates decrease by around 0.3% for each extra second it takes for a website to load. Because of this, if your website is slow, people will lose patience and go to another one, costing you all that traffic. aware that the optimal user experience is not always provided by sluggish websites. As a result, they choose websites that load rapidly. As a result of being positioned lower in the search results than its quicker rival, a slow website sees even less traffic. As of 2021, Google will formally recognize page experience, or how quickly consumers perceive a website to load, as a ranking factor. This makes it more important than ever for pages to load swiftly enough.
- It can be indexed by search engines – Search engines use robots to spider or crawl your website. Robots follow links to find content on your website. A strong internal linking structure will help them quickly find the most important content on your website.
- Robots.txt file – Search engines use robots to spider or crawl your website. Robots follow links to find content on your website. A solid internal linking structure will help readers understand the most important information on your website. However, there are other methods for controlling robots. You could, for instance, stop them from crawling a particular piece of material if you don’t want them to see it.
- The website doesn’t have dead links – We’ve discussed how frustrating using slow websites can be. More than a slow page, landing on a page that doesn’t exist at all may annoy visitors. If someone clicks on a link on your website that leads them to a page that doesn’t exist, they will receive a 404 error page. Your carefully considered user experience is no longer there!
Additionally, these mistaken sites are not liked by search engines. Additionally, they frequently find even more dead links than site users do since they click on every link they encounter, even ones that are hidden.
- Search engines are not confused by duplicate content-
If the same content appears on multiple pages of your website or even on different websites, search engines could get confused. Which page should be rated first if they all display the same content? They can therefore provide a lower rating to all pages that have the same content.
Unfortunately, you might not even be conscious of your duplicate content issues. For technical reasons, the same content might appear under several different URLs. Although search engines will see the same content on a different URL, visitors won’t notice a difference.
- It’s secure – A secure website is one that has undergone technical optimization. In the modern world, it is essential to make your website secure for users to protect their privacy. There are many things you can do to make your (WordPress) website secure, but one of the most crucial ones is to enable HTTPS.
HTTPS guarantees that nobody can listen in on the data being sent between the browser and the website. Users’ credentials are safe when they login to your website as a result. To enable HTTPS on your website, you need to have an SSL certificate. Because it recognizes the value of security and favors secure websites over those that lack it, Google made HTTPS a ranking factor.
- It has structured data – By using structured data, search engines can better understand your website, content, or even your company. By using structured data, you can tell search engines about the goods you sell and the recipes you have on your website. It will also enable you to share a variety of details regarding those products or recipes.
You should provide this information in a specific format so that search engines can quickly recognize and understand it. It helps readers place your content in a wider context.
Structured data implementation has advantages for businesses beyond just better search engine optimization.
- It has an XML sitemap –An XML sitemap is just a list of every page on your website. It offers a map of your website to search engines. You can use it to make sure that no crucial content on your website is missed by search engines. The XML sitemap, which is commonly divided into posts, pages, tags, or other custom post kinds, contains the last updated date and the number of photographs for each page.
How to Perform Technical SEO on E-Commerce Websites:
- Use breadcrumb navigation
- Improve site load time
- Have a clean URL structure
- Use structured data
- Make sure you have a secure site
- Implement an XML sitemap and robots.txt file
- Use canonical tags
Frequently Asked Questions
Any SEO campaign needs to incorporate technical SEO, thus the website needs to follow all search engine guidelines. A number of the items on the technical audit checklist can be used to assess and rank the technical features of a website’s structure and content.
It depends. The fundamentals aren’t really difficult to master, but technical SEO can be complex and hard to understand.
