Facebook posting & boosting
Introduction
In today’s digital landscape, Facebook remains one of the most potent platforms for connecting with audiences, whether you’re a business, a content creator, or an individual. To maximize your presence and engagement, mastering Facebook posting and boosting strategies is essential. This guide delves into the intricacies of creating compelling posts, leveraging Facebook’s boosting features, and optimizing your overall strategy for better results.
Part 1: Crafting Effective Facebook Posts
Understanding Your Audience
To create posts that resonate, you must first understand your audience. Analyze your followers’ demographics, interests, and behaviors using Facebook Insights. This data helps tailor your content to match their preferences and increase engagement.
Key Actions:
- Review demographic information such as age, gender, and location.
- Assess engagement metrics like likes, comments, and shares.
- Monitor peak engagement times to post when your audience is most active.
Crafting Compelling Content
A successful Facebook post combines engaging text, visuals, and a clear call-to-action (CTA). Here’s how to create posts that capture attention:
- Headline: Start with a strong, attention-grabbing headline. It should be concise and convey the main benefit or message of the post.
- Body Text: Keep the text short and engaging. Use a conversational tone, and highlight key points that address your audience’s needs or interests.
- Visuals: Incorporate high-quality images or videos to enhance your post. Visual content is more likely to be shared and engaged with than text-only posts.
- CTA: Include a clear CTA to guide users on what to do next, whether it’s visiting your website, signing up for a newsletter, or making a purchase.
Types of Facebook Posts
- Status Updates: Share news, updates, or personal thoughts. Status updates are versatile and can be used for various types of content.
- Photos and Videos: Visual content is highly engaging. Use photos and videos to showcase products, events, or behind-the-scenes glimpses.
- Links: Share articles, blog posts, or other relevant content. Ensure the linked content provides value and aligns with your post’s message.
- Events: Promote upcoming events with detailed information and engaging visuals. Event posts can help drive attendance and create buzz.
- Polls and Questions: Engage your audience with polls and questions to gather opinions and encourage interaction.
Optimizing Post Timing
Timing plays a crucial role in post visibility and engagement. Post when your audience is most active to maximize reach. Use Facebook Insights to determine the best times to post based on your audience’s activity patterns.
Best Practices:
- Experiment with posting at different times and days.
- Analyze engagement metrics to identify peak activity times.
- Schedule posts to maintain consistency and reach your audience effectively.
Engaging with Your Audience
Engagement is key to building a strong online community. Respond to comments, messages, and interactions promptly. Show appreciation for positive feedback and address any concerns or questions.
Strategies:
- Acknowledge and thank users for their comments and shares.
- Address negative feedback professionally and constructively.
- Foster discussions by asking questions and encouraging user-generated content.
Part 2: Boosting Facebook Posts
What is Facebook Boosting?
Facebook boosting is a paid feature that enhances the visibility of your posts by promoting them to a broader audience. Boosted posts appear in users’ news feeds and can target specific demographics based on various criteria.
Benefits:
- Increased reach and visibility.
- Targeted exposure to specific demographics.
- Enhanced engagement and interaction.
Setting Up a Boosted Post
To boost a post, follow these steps:
- Select a Post: Choose the post you want to boost from your Facebook Page.
- Click “Boost Post”: Locate the “Boost Post” button and click it to start the boosting process.
- Define Your Audience: Choose your target audience based on location, age, gender, interests, and behaviors. You can also create a custom audience if you have specific criteria.
- Set Your Budget: Determine how much you want to spend on the boost. Facebook will provide estimates on the reach and engagement based on your budget.
- Choose the Duration: Select the duration for which you want the post to be boosted. You can set a start and end date or run the boost continuously.
- Review and Publish: Review your boosting settings and confirm the boost to start promoting your post.
Targeting Your Audience
Effective targeting is crucial for maximizing the impact of your boosted posts. Facebook offers various targeting options to ensure your content reaches the right people.
- Location: Target users based on their geographical location, including cities, regions, or countries.
- Demographics: Specify criteria such as age, gender, education level, and relationship status.
- Interests: Reach users based on their interests and hobbies, such as sports, technology, or travel.
- Behaviors: Target users based on their online behaviors, such as purchasing habits or device usage.
Measuring the Success of Your Boosted Posts
To gauge the effectiveness of your boosted posts, monitor key performance metrics using Facebook Insights.
Metrics to Track:
- Reach: The number of people who have seen your boosted post.
- Engagement: The level of interaction, including likes, comments, shares, and clicks.
- Cost Per Result: The average cost of achieving a specific result, such as a click or engagement.
- Return on Investment (ROI): Evaluate the ROI by comparing the cost of boosting with the results achieved, such as increased website traffic or sales.
Optimizing Your Boosting Strategy
Continually refine your boosting strategy to improve results.
Tips for Optimization:
- Test Different Audiences: Experiment with various targeting options to identify which audience segments respond best.
- Analyze Performance: Regularly review performance metrics and adjust your strategy based on what works best.
- Adjust Budget and Duration: Optimize your budget and duration based on the performance of your boosted posts.
Part 3: Advanced Facebook Posting and Boosting Strategies
Content Calendar
Creating a content calendar helps plan and organize your posts for consistency and strategic timing. A well-structured calendar ensures that your content aligns with your goals and resonates with your audience.
Steps to Create a Content Calendar:
- Define Your Goals: Establish your content objectives, such as increasing brand awareness or driving traffic.
- Plan Content Themes: Identify key themes or topics for your posts, such as promotions, industry news, or educational content.
- Schedule Posts: Use a scheduling tool to plan and automate your posts based on optimal times and dates.
A/B Testing
A/B testing involves comparing two versions of a post to determine which performs better. This technique helps optimize your content and boosting strategy for better results.
How to Conduct A/B Testing:
- Create Variations: Develop two different versions of a post with variations in headlines, images, or CTAs.
- Set Up the Test: Run both versions simultaneously and monitor their performance.
- Analyze Results: Compare metrics such as engagement and reach to identify which version is more effective.
Leveraging Facebook Ads Manager
For more advanced boosting and advertising, use Facebook Ads Manager. This tool offers comprehensive features for creating, managing, and analyzing ads beyond boosted posts.
Key Features:
- Custom Audiences: Create highly targeted audiences based on website visitors, email lists, or app users.
- Ad Formats: Explore various ad formats, including carousel ads, video ads, and slideshow ads.
- Detailed Analytics: Access in-depth analytics and reporting to evaluate ad performance and optimize campaigns.
Engagement Retargeting
Retargeting involves reaching users who have previously interacted with your content or website. This strategy helps re-engage potential customers and drive conversions.
Retargeting Strategies:
- Custom Audiences: Create custom audiences based on user interactions, such as website visits or previous engagements.
- Dynamic Ads: Use dynamic ads to display personalized content based on users’ past behavior.
Collaborations and Partnerships
Collaborate with influencers, brands, or industry partners to expand your reach and increase engagement. Joint campaigns and partnerships can amplify your message and introduce your content to new audiences.
Collaboration Ideas:
- Influencer Partnerships: Partner with influencers who align with your brand and audience.
- Co-branded Campaigns: Collaborate with other brands or businesses for joint promotions and content.
Your Facebook ad has been REJECTED, according to the notification that we have all received. You’ve probably seen the warning stating that your advertisement has been rejected because it violates Facebook’s advertising guidelines.
Facebook may reject your advertisement for a variety of reasons. Although the advertisement isn’t violent or dangerous, it does happen occasionally and pretty regularly as well. Therefore, we strongly advise that you review (or at the very least quickly browse through) Facebook’s advertising policies before you begin developing Facebook ads.
There are 10 reasons, let’s see in depth
1. An image with too much text
This is most likely the most common explanation, and practically every marketer or advertiser is aware of it. The guideline states that no more than 20% of the image’s content may be text. Facebook just changed the way it applies this regulation. An advertisement with more than 20% text used to never get authorized. Facebook may now allow such an advertisement, but you should be aware that their potential audience may be substantially smaller. Before publishing the Facebook advertisement, you may use this helpful tool to verify the text in photos.
The evaluation of this image Facebook Ad (Facebook Image text ratings) has 4 alternative outcomes:
- Image text: OK – Your advert will run normally.
- Image text: Low – Your advertisement’s reach may be a little bit lower.
- Image text: Medium – The reach of your advertisement can be much lesser.
- Image text: High – Your advertisement might not run.
2. Using Facebook Brand in Ads
Using the Facebook brand in advertising in any format (text or image) is completely prohibited. It may have a number of issues, including:
- Word inflection, which can occur in languages other than English
- Altering the color of the logo
- Modifying/changing the logo’s appearance
- Including the Facebook logo in your picture (positioning etc).
3. Utilizing fictitious call-to-action buttons
You have the choice to employ a variety of useful calls to action (CTAs), including “Learn More” and “Apply Now” on Facebook. However, occasionally, individuals attempt to incorporate purportedly false buttons right into their photos in an effort to pass for actual CTAs. They might utilize phrases like “Buy Now” or “Play Now,” which are not offered by Facebook, without providing any functionality.
Such a Facebook advertisement is deceptive since it encourages users to click it and mimics functionality, but when they do, no purchase is put into their basket and no video is started.
Facebook will reject all of this advertising. However, there is no point in doing it since all you would obtain is low-quality traffic to your target website. As you can see, the “Learn More” button has the highest Click Through Rate out of the 5 options that are available. It is also pretty intriguing that less than 10% of Facebook Ads featuring functionality buttons use it.
4. Age Restrictive Subjects
Making advertisements for certain things, like alcohol, requires caution. These typically have legal age restrictions and vary by country. In the United States, the legal drinking age is 21, although in many European nations it is 18.
Even if your Facebook advertisement doesn’t explicitly advocate alcohol, it may still be rejected if it mentions a bar or restaurant that serves it. If there is even the slightest suspicion that the product or the advertisement is related to alcohol, your advertisement may not be accepted (e.g. wine bottle, full or empty wine gasses).
5. Wrong Destination URL
Another justification for rejecting your ad. Several requirements must also be met by the target/landing page that users visit after clicking on your Facebook advertisement:
- The most fundamental rule is relevance- The advertised good or service must correspond with the information on the intended landing page. If not, Facebook may reject your advertisement, or in the worst-case scenario, it may be authorized and you will receive a large amount of unrelated traffic, which, as you could assume, won’t result in conversions.
- Functionality – The landing page must function (obviously), therefore be careful not to type the URL incorrectly. Additionally, there must be no spyware or unwanted pop-up windows on the landing page.
6. Excessive Capitalization
Overusing the “CAPS LOCK” function is not advised. Optically, having the text in all caps might be advantageous because it makes your advertisement more eye-catching and less likely to be missed. However, this advertisement would likely prompt users to spam and ultimately might not be effective. A standard sentence case is preferable to “ONLY 50 TICKETS LEFT – BUY 3 GET 1 FREE NOW!”
7. Pointless Content in Facebook Ads
Relevancy is one of the fundamental guidelines for Facebook ads, as was already mentioned. All elements of an advertisement and landing page must relate logically; this is a general requirement. For instance, using a picture of a woman in swimwear to advertise carpets may result in the rejection of your advertisement.
8. Horrific Language, Nudity, and Shocking Content
Facebook prohibits advertising that shows or encourages nudity, sexual material, images of dead bodies, etc. right away. When creating the copywriting, exercise caution and watch out for offensive language or prejudice.
9. Discrimination
Facebook places a high priority on protecting your privacy. Ads can be targeted based on the age, sex, or ethnicity of users, but you are never specifically targeting an individual user. Because of this, your advertisement words ought to be general rather than personalized. We’ll provide you with an illustration of how to fix poor Facebook Ad copywriting:
- Incorrect – Potentially rejecting: “Get in touch with single New Jerseyans like you are!”
- Correct – “Contact single New Jersey residents!”
10. Prohibited Material
Content that is forbidden from being advertised must be on the list of goods and services. These products include cigarettes, firearms, false goods that claim to improve health, and more.
How to submit a review following the denial of Facebook Ads
Prior to publication, all Facebook Ads go through a number of automatic screening procedures. Automated here refers to the handling of labor-intensive tasks by bots and algorithms. Some people who are trying to promote may find this frustrating because it’s not precisely simple to convince a computer or robot that an advertisement shouldn’t be rejected.
- As a result, there are two options for contesting ad rejections: automatically or by emailing customer service.
- To get started, submit your Facebook ad for review. Given that Facebook has to deal with all kinds of ad material, from the illegal to the immoral, all advertisements received this treatment.
- After submitting an ad, a message is displayed. Your ad’s status should be listed as “In Review.”
- Go to the Ads Manager and verify the status of your most recent advertisement using the methods described in the previous section.
- A green “Active” message will typically be displayed next to an advertisement that complies with all the requirements and appears professional enough for publishing.
- However, a red “Rejected” notification informs you that your ad was reported for disobeying Facebook’s policies by its automated review system.
- Whether you think this is appropriate or not, there is no way to resolve the issue short of editing the advertisement and resubmitting it for evaluation.
- Therefore, select the View Results button located next to the relevant Facebook Ad.
- Details regarding why a Facebook advertisement was initially denied are included in all rejected ads.
- It frequently looks simple to press the Request Review button right away in an effort to get your ad through. Then, you can use the Request Review button and demonstrate that you tried your best to address all issues.
- Click the Edit Ad option for the Facebook ad that was rejected for the time being.
- You can return to the Ads Manager page to see the status of your review there. There are several possible messages, including “Approved,” “In Review,” and “Rejected.”
- The desired outcome is for the “In Review” notification to become either “Approved” or “Active.”
- Continue on to the next stages to finish a more official request if you once more get a “Rejected” notification.
Check out these videos for more details
Facebook Ads Rejected? Here’s What to Do
How to Recover a Disabled Facebook Ads Account
How to Recover (ACTIVATE) a Disabled Facebook Ads Account | Facebook Ads account restricted | Hindi
How to recover disabled/restricted Facebook ad accounts?
How to Fix a Restricted FB Business Page and Restore your Ad Account In 2022! UPDATED!
Conclusion
We can draw the conclusion that when the rules are broken, the advertisement is typically rejected. Sometimes, though, it may be mistakenly flagged. Even if Facebook doesn’t provide much customer service, you can still help by amending the advertisement properly and resubmitting it for approval. Cutting corners could result in an ad being blocked automatically, making it difficult for you to contact a live person.
Frequently Asked Question
Rejected is a regular notification that appears next to your Facebook advertisements. This usually signifies that you need to make some changes to your advertisement or choose a different target market. You can submit the advertisement again after making the necessary corrections, and it will typically be approved within a few minutes.
Get your rejected ad reviewed again. Check out Account Quality. Select your account or the catalog containing the rejected ads by clicking. Pick the advertisements, ad packs, or campaigns you think were incorrectly rejected. Select Submit after clicking Request Review.
There are numerous additional reasons why your boost might not be approved, including problems with video advertisements, target markets, positioning, and Facebook’s brands. There are obviously prohibited and restricted topics, but we’re going to assume you’re not publishing anything offensive or divisive.
Facebook may reject the ad if the display URL—the one you chose to display with your ad—goes to a different website than the link it directs users to when they click it. This is done to guarantee that customers receive the experience they anticipate after clicking on an advertisement.
If your target demographic doesn’t have 1,000 active users, your Facebook advertising won’t appear. There are several ways that this can be taking place: There aren’t enough users in the targeted criteria you’ve selected. In an effort to be effective, you are excluding almost the whole audience.
Boost a post where you were tagged. You may want to boost posts that influencers and other brand supporters make that reference and tag your company if you collaborate with them to create branded content. To identify posts that qualify, go to your Facebook Page Insights and choose Branded Content.
Information derived from:
https://boosterberg.com/blog/10-reasons-for-facebook-to-reject-your-ads/
https://revive.social/facebook-ads-rejected/
https://www.mediaqart.com/blogs/why-facebook-and-instagram-ads-get-rejected
